WITH COMMUNICATION TO BUSINESS SUCCESS
Being recognized, liked, understood – and with your name resounding throughout the land.
That’s what companies want.
Marketing and sales managers, as well as company directors, would just pronounce it differently.
Opportunity
The competition, cost pressure and technical developments show plenty of potential to level out.
IMAGE AS SUCCESS FACTOR
Profit
The company image not only shapes the brand value but also influences purchasing decisions. It is worth working out the basics carefully, to implement the positioning consistently, and follow through with the wording.
Intangible asset
Successful brands create an image in the mind of their target groups. It is individual and authentic, carrying a promise and suggesting values people can identify with.
POSITIONING
Highlighting the personality of the enterprise, as well as the brand, differentiating from competitors and defending the premium status… that’s what it’s all about.
BRAND LOYALITY
It’s in the nature of things: we return to what we love – always. Great to see customers coming back!
Positioning
Companies, brands and products need a clear positioning. The need to classify things is in our nature.
The goal is achieved – and the main message phrased – if you manage to capture the core of the positioning in one sentence.
CREATING IMAGE STEP BY STEP
Wording
A picture consists of countless strokes and a photo of thousands of pixels. An image is also not created in one fell swoop.
Defined wordings help to build an image. They get to the heart of the message and are memorable.
Messages
The image in the mind is created by the story derived from the positioning.
The story is broken down to individual chapters, scenes and messages. The image is the end result of the messages that resonate with the target group.